FMCG – FAST MOVING CONSUMER GOODS
FMCG are goods that sell quickly at relatively low cost. Most of these fast- moving consumer goods have a short shelf life, either because of high consumer demand or because the product deteriorates rapidly. Seasons and holidays influence their sales. For maximum efficiency, the logistics and distribution systems often require secondary and tertiary packing.
Examples of FMCG are as below:
1-Baked goods such as Bread, Biscuits, Rusks, and Buns
2-Packed beverages such as Fortified Fruit Juices
3-Cereal Products such as Breakfast Cereal, Pasta, Noodles