FMCG – FAST MOVING CONSUMER GOODS

FMCG are goods that sell quickly at relatively low cost. Most of these fast- moving consumer goods have a short shelf life, either because of high consumer demand or because the product deteriorates rapidly. Seasons and holidays influence their sales. For maximum efficiency, the logistics and distribution systems often require secondary and tertiary packing.

Examples of FMCG are as below:

  • Baked goods such as cookies.

  • Chocolate bar and candies.

  • Frozen food such as ice-cream.

  • Ready to make and ready to eat foods like chips.

  • Packaged beverages like bottled water and orange juice.

  • Processed foods like breakfast cereals.

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